Related: Why Google Photos Is Still The Best Video Storage App For iPhone Users Apple enhanced its Photos app with similar object recognition for the purpose of organizing images, but there was no real challenge to Google Lens until Live Text was announced. Object recognition adds another layer of complexity, identifying people and animals for use in is online image storage service, Google Photos. Actions based on the text found in photographs and live camera views are more powerful than simply extracting the text from a photo as previous OCR (optical character recognition) software did. Text recognition software existed long before that, but with Google's implementation, this capability was combined with Google Assistant and the company's search engine skills. Google Lens first appeared with the company's Pixel 2 smartphone in 2017.
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